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Lester Lear Astrology Papers

 Collection — Multiple Containers
Collection number: MS-150-19

Scope and Contents

This collection contains the horoscope charts, notes on aspects and transits, dating from 1930 to 1940 (bulk from around 1936) for various people living in the United States responding to advertisements or via word-of-mouth. The collection also contains correspondence and business agreements with Evangeline Adams Studios, including a copy of the MOA designating Lear and the Independent Syndicate rights to distribute horoscopes to newspapers for publication. Astrology periodicals, teaching materials from Angeline Adams and a Brother of Light volume on Horary Astrology that forms part of their correspondence course are also include along with astrology books. Various solar horoscopes written by George E. Jordan, Jr. and Leo King (pseudonym for Lear) are included.

Dates

  • 1919 - 1940

Creator

Biographical / Historical

Lester Alonzo Lear was born in Gallipolis, Ohio on April 14, 1897. Lear attended Ohio State University from 1915 to 1916. In 1917, Lear was found working as a reporter for the Wheeling Register in Wheeling, West Virginia before taking a short stint in the US Naval Reserve Force from May 3, 1918-July 3, 1919. He returned to Ohio State after his release majoring in Communications and Journalism, and was active in extracurricular activities including serving as President of the Ohio State Republican Club and was a member of the Delta Chi fraternity. He never finished college leaving in his third year and moved back to the East Coast. Lear lived briefly in Syracuse, New York, working for The Syracuse Cream Fried Cake Co. and as early as September of 1921, he relocated to Brooklyn forming a partnership with E.R. Crawford of Syracuse, New York and O.C. Ingalls of Columbus, Ohio to sell bakery products. Gebott's Inc. would produce the popular Gebott's Kream Frydkakes joining many of the businesses selling these cake donuts that had become a national sensation. This adventure appears to have lasted less than a year, ceasing production after June of 1922 despite the product itself lasting at least into the 1930s. While in Brooklyn, Lear became Assistant Editor for the Brooklyn Eagle in Brooklyn, New York. He authored a range of articles on topics of theatre, art, jazz to Japanese business women all appearing in the Sunday Eagle Magazine issued with the Sunday paper. On October 4, 1924 he would marry Isadora Louis Schmidt in Mount Vernon, New York. He would have two children: a son, Peter Conrad Lear (1926-1993) and a daughter Nancy Lovrien Lear (1928-1995). In 1930, Jay Jerome Williams, a well known correspondent and newspaper mogul purchased the New York based Independent Syndicate, Inc. of which Lear was a General Manager. Williams relocated the syndicate to Washington D.C, and Lear moved as well, continuing on as General Manager and later Vice-President. Lear would travel widely selling articles, features, and series including feature cartoons. A serialized cartoon of note created by Lear as "Inspector Day". Lear was also the circulation manager of a weekly issued by the Civilian Conservation Corps "Happy Days". It was during his time with the Independent Syndicate that Lear became involved in astrology. In 1931, a contract was signed giving the rights of Independent Syndicate to distribute horoscopes for newspapers written by Evangeline Adams. This was soon followed by George E. Jordan, Jr., circa 1934, and Leo King, circa 1936 to 1939. As an agent for the Evangeline Adams Studios, Lear would receive various horoscope requests by way of the newspapers where it was advertised. Lear, using instructional materials from the Studio as well as The Brother of Light's correspondence course on Horary astrology, would construct horoscope charts and life readings for the requesters. Lear would enlist into the military again during World War II as a Public Relations Officer in the Eighth Army Air Force from March 6, 1942 to September 24, 1945, retiring at the rank of Lieutenant Colonel. After the war, Lear worked the editorial supervisor of Bell Syndicate in New York. He continued to write newspaper articles including having a column "What people talk about" in the Boston Globe.

Extent

2 Boxes

Language

English

Immediate Source of Acquisition

Gift Guy Frost 2022.

Status
In Progress
Author
Guy Frost
Date
2022-03-14
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Latin

Repository Details

Part of the Valdosta State University Archives and Special Collections Repository

Contact:
Valdosta State University Archives, Odum Library
1500 N. Patterson St.
Valdosta GA 30601 United States
7063728116
229-259-5055 (Fax)